television/radio

Pat Shingleton became the spokesperson for Fill a Prescription for the Needy™ in Baton Rouge. Having a television personality as spokesperson can be a major benefit. As the weathercaster for 23 years with the station, each weathercast provided a cash total and the subtle mention - "No amount is too small, when you fill your prescription, Fill a Prescription for the Needy™." In addition, a series of promotions aired through the broadcast day-parts. Live shots within the weather segments at pharmacy locations also enhanced the awareness of the project and showcased the participating entities including representatives of St. Vincent de Paul, Forum 35, volunteers and activists. As we provided daily weather updates to our radio stations, we also encouraged participation to the campaign.